The Informed
Consumer's Guide.
Frank Istueta wrote this book for the South Florida homeowner who is about to make the largest exterior decision on their property. Read it before the first consultation, and use it against every roofer who quotes you.
- 41 years in business
- CertainTeed ShingleMaster PRO
- Ludowici Elite Crown
- Family-owned
The questions homeowners ask,
written down.
The Informed Consumer's Guide to a Successful Roofing Project is the consumer-side reference Frank Istueta wrote because the same questions kept coming up on consultations. What material is right for this house. How to verify a license. What the warranty paperwork should look like. What the permit process involves. The answers a homeowner can take to any contractor and use to evaluate the quote.
The guide is independent of the company. It works against any Florida roofer. It is calibrated for the Miami-Dade HVHZ regulatory environment, so the permit and NOA sections are specific to the South Florida code framework. The contractor-selection and warranty chapters apply state-wide, and most of the material guidance applies anywhere in the country.
Four reasons to read it.
What the guide covers.
The full decision tree for a roofing project in South Florida: material selection, contractor qualification, what the warranty paperwork actually covers, what the permit process looks like, and the questions to ask at each stage.
Why it was written.
Roofing is the largest single capital expense most South Florida homeowners face, and the industry is reshaped each hurricane cycle by contractors who arrive after a storm and disappear before the warranty matters. This is the homeowner-side counterweight.
Who it is for.
Any South Florida homeowner about to replace a roof, evaluate a repair, or shortlist a contractor. Calibrated for the Miami-Dade and Broward HVHZ environment, but the contractor-selection sections apply to any Florida homeowner.
How to use it.
Read it before you call any contractor. The chapters are organized by decision stage: material first, then qualification, then contract review, then post-install. Bring it to the consultation as your homework, and use it to evaluate any roofer who quotes you.
Independent references.
The guide is independent of this website. If you want to verify the author, the company, or the credentials cited inside, start here.
Florida DBPR
license lookup.
Confirm Istueta Roofing's license status directly with the state. License number CCC054759, on the public record since 1985.
Open registryCertainTeed ShingleMaster directory.
CertainTeed's directory of credentialed ShingleMaster installers. The credential requires installer training, installation quality standards, and current customer-service records.
Open locatorFlorida Building Code.
The framework every Florida roofer works within. The permit and NOA sections in the guide reference this document directly.
Open codeThe guide, answered.
Yes. Name and email so we know who is reading it, then the PDF opens immediately. No newsletter, no follow-up sales call.
Yes. Frank Istueta wrote the entire guide based on more than 41 years of consultation conversations with South Florida homeowners. It reflects the questions homeowners actually ask, not the questions the industry wishes they would.
PDF. Readable on any device, no app required, no DRM. Save it, print it, share it. The only thing we ask is that the cover stays intact if you share it.
No. The guide is education, not pitch. It walks through how to evaluate any roofing contractor in Florida, what the warranty paperwork should look like, and what the permit process actually involves. It is useful even if you end up hiring a different roofer.
The free download is the digital edition. If you would like a print copy, ask for one on your next consultation.
Educated homeowners are better customers. The homeowner who has read the guide knows what to ask, knows what to verify, and knows what a fair contract looks like. That is the homeowner we want to be quoted against.
Talk to the team
behind the guide.
If the guide gives you the context you needed and you want to talk about your roof, the line is open. Family-owned since 1985, family-answering the phone today.