Carlos Rodriguez, President and CEO of Mr. Roofing in San Francisco, CA, shares some values and customer service expectations of his company that are very similar to our own. After meeting at a CCN Summit, Carlos and I began exchanging some of our ideas and the core values within our business models. Since that meeting, we’ve often bounced ideas off …

We get all kinds of requests for unique roofing ideas and designs, which we really look forward to doing because they allow us to be creative and learn new processes and techniques. Here is a tile and metal roof we recently completed for a new construction project that is unlike any other that we’ve done: http://youtu.be/j2merDRrXcU The soffit and fascia …

If you haven’t already seen our video, you won’t believe what we found when we arrived at this homeowner’s property to remove the old ceramic tile roof. Before you view this video, there are a few things we’d like you to know: The video was shot three years ago in 2011 and currently has over 4 million views on YouTube. …

In March, we started an employee spotlight segment so that you could get to know who we are a little better. This month we are featuring Ariel Istueta, who happens to be an integral part of this family-owned business, as well as our rockstar marketing director. Q&A with Ariel Istueta Tell us a little about your background. I was born and …

Next up on our list of core values is integrity. When you’re looking for a contractor in Miami, it’s important to find a company that prioritizes and insists upon integrity. You need to be able to rely on them. After all, your roofing project is not something to take lightly. Why Integrity? When I first started in the roofing business, …

Last week I talked about what you need to do to prepare your home for a hurricane. This week, I am sharing a list of items that I find necessary during these summer storms in Miami. Hurricane Necessities Water You need 5 gallons of water per person. That will carry you through 3-5 days, which should be plenty. Food Stock …

Hurricane season is inching closer and closer, so it’s time to start preparing your home for storm conditions. Here at Istueta Roofing, we’ve been through more than 27 years of hurricanes, so we really know what to do in order to be ready for whatever is thrown at us. The list I’m providing here is very helpful, but not all-inclusive. …

Multiple times per year, a few of us head to Certified Contractor Network events. At least 2-3 times a year, sometimes even more, we make our way around the United States to take part in these events so that we can continue our education in the roofing industry. We’ve recently traveled to San Jose, Orlando, Dallas, Baltimore, and Salt Lake …

When Istueta Roofing uses Santafé Tiles, we work with you to create a customized blend that will be truly unique to the roof on your house here in Miami. How To Create a Custom Blend With Santafé Tile Roofing, there are quite a few colors to choose from. You decide which colors you want and the percentage of each that …

This week, we decided to start something new with our blogs: employee spotlights! We think this is a perfect opportunity to recognize and thank our hard-working employees and let everyone else get to know them a little better too! Our first employee spotlight will be with a familiar face around Istueta: Our lovely administrative assistant, Patty Barnes! Enjoy reading and …