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“Take Pride in Your Work, Not Yourself.”

Aug 28, 2014

Istueta Roofing has 3 core values: Integrity, Trust, and Pride. We waited until the end to highlight Pride so we could fully explain why this is an important value to us in Miami, Florida.

Joe DiMaggio really hit the nail on the head with his famous one-liner! “Take pride in your work, not yourself”.

If you were to look up the word pride in the dictionary, you would see that it doesn’t have a very positive description, nor does a thesaurus provide any great synonyms!

Many people mistake pride for arrogance, egotism, or vanity. But to us, pride is being confident and displaying a positive, can-do attitude. It’s knowing your worth and not settling for anything less than your best, and the very best of your business!

Be Confident, Not Cocky!

We want people to see our business for the work we have done and to see our employees as individuals who are confident, not cocky; positive, not conceited. We want to live up to the reputation we have built on trust and core values!

The importance of pride in your business is also observed by how your customers prioritize your products and services! A survey conducted with over 100,000 small businesses nationwide found that people will put service ahead of price!

Istueta Roofing American Shoppers

A tragic fallacy is that customers are obsessed with price over quality. That is simply not true! Today’s consumers are all about Quality! Quality! Quality!  A business that can recognize the pride in its work and the quality of its services, a business that puts its customers first, will always benefit!

Creating Pride—in Everyone!

Here at Istueta Roofing, it’s not enough for me, as the owner, to have pride in this company. I want our employees to take pride in their work and this business, as well! It takes hard work and dedication to keep a business running!

When pride is present at work, it will inspire individuals and teams to achieve more and build upon each other’s strengths, thus creating a phenomenal workplace!

There’s no magic formula to create pride in your business or workplace, but you can be certain that creating a name based on pride, integrity, and trust is a solid step in the right direction!

~Frank Istueta


Your Journey with Us

Your peace of mind is our priority. With a detailed process in place, your project will run seamlessly every step of the way. No unpleasant surprises - ever. Your journey begins with a personalized consultation. Contact us today to schedule yours.

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Step One
Initial Consultation

During your initial estimate, a roofing consultant will meet with you, learn more about your roofing needs, and share how we can provide a solution you can trust.

Step Two
Visit Our Showroom

After your consultation, we’ll invite you to our showroom, where you can see our gorgeous tile roofing and other options in person.

Step Three
Custom Solution

Once the work begins, you can trust our roofing professionals to display only top-tier craftsmanship at every step of the installation.

Step Four
Start Your New Project

Istueta Roofing will arrive on time to start your new roof and will keep you updated throughout the installation.

Step Five
Enjoy Your New Roof

Your new roof will be designed for the utmost curb appeal and weather protection. Rest easy knowing you’ll never have to worry about your roof again.

Step Six
Maintain Your Roof

Do you have questions or need help maintaining your roof? Istueta Roofing will be available to you for ongoing maintenance and any queries that you may have.